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Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. This project aims to save $100 million in electricity costs in its first 10 years.

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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

For example, the electric company charges customers for the amount of energy they use each month. Some companies also measure billing in specific units, such as minutes for telecom or units of electricity. The switch is usually transformative, requiring processes and technology across the organization to shift or be redesigned.

Price 52
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Your Business Needs a Bigger Sustainability Strategy

Salesforce

Key tips for sustainability Put sustainability under the CFO Get employee buy-in Use climate initiatives to drive growth Influence consumer demand and lifestyle choices Measure progress with the right technology. Measure progress with the right technology. Ben-Dov said technology will be a critical part of the solution.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

Remember Memorial Hermann, the hospital in Texas that completed the first live-tweeted open heart and brain surgeries? General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. 1) Healthcare.

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Episode 40: Reskilling for the Future: Transforming the Workforce with AI

Spiro Technologies

Rick Pozniak : I’ve been in the industrial distribution space my whole life, specifically in electrical distribution, working for some of the bigger guys, Rexel and Sonepar, and doing a lot of digital work there. Rick Pozniak : It’s funny too, in the electrical space where I’m most familiar, there’s lots of consolidation.

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Make it. Move it. Sell it. — Episode #9

Spiro Technologies

John Lund: Well, actually, we manufacture a winch for a company in Texas that makes lariots for roping bulls. Is it electric? Super talented machinists and folks that work with electrical equipment and all sorts of different assembly operations within our facilities. You need a good background in science and technology.

Sell 59
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Make it. Move it. Sell it. — Episode #2

Spiro Technologies

So you start talking about lowering your electric bill, having a smaller AC unit and managing, like I said, the airflow in and out of that home. With the freeze that occurred down in Texas, that was difficult. Adam Honig: Yeah, I know a lot of people in Texas who don’t have winter coats, like that’s just not a thing.

Sell 52