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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

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How to run a successful site migration from start to finish

Search Engine Land

When done right, a site migration is a chance to improve site performance, enhance user experience and boost search presence. A site migration with SEO built into it can preserve rankings, avoid traffic loss, retain link equity, improve user experience and uncover new opportunities to improve the site.

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How to survive a Google core update and come out on top

Search Engine Land

We need "curb appeal" trust. Your site must be modern with fresh content and offer a good user experience. A visitor needs to trust your business. Technical SEO that focuses on bettering the user experience. SEO siloing for subject relevance, authority and a better user experience.

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

User-friendliness should be the cornerstone of every martech product. Design with empathy, prioritize intuitive interfaces and focus on enhancing the user experience, not hindering it. electricity providers) Emotional : Enhancing well-being (e.g., Here are the components of the pyramid. Is it innovation?

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How to build SEO into a new website from the ground up

Search Engine Land

If you ran a power tools company that sold cordless power tools, electric power tools and gas-powered tools, then your keyword research would likely show that you want to go after key terms like “cordless power tools,” “electric power tools” and “gas-powered tools,” among others. Can people trust you?

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An SEO guide to understanding E-E-A-T

Search Engine Land

Trust is earned by demonstrating experience, expertise and authoritativeness, according to Google’s search quality rater guidelines. After all, in the real world, we trust sources who are qualified and would prefer to get information or advice from authoritative people.

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A 5-step approach to optimizing websites with millions of pages

Search Engine Land

You can tackle things like: Website speed Core web vitals Mobile-friendliness Code optimization Website speed Website speed can impact many things: The user experience, your website rankings and conversions … so this is something to take seriously. First input delay: Ensuring users can easily interact with the page quickly. .