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Uncharted and Electric: ProfitWell’s Founders Share Their Non?Obvious Lessons in Bootstrapping And Why They Decided to Sell to Paddle for $200M

SaaStr

Why they think trust and alignment was foundational in their relationship. The full discussion on bootstrapping and when to exit — and to whom — here: The post Uncharted and Electric: ProfitWell’s Founders Share Their Non?Obvious What Peter admires about Patrick as his business partner/CEO.

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

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Episode #068: In Sales People We Trust? with Doug Fletcher

Jeff Shore

As a salesperson, we know that likeability leads to trust (from Robert Cialdini) but respect can lead you to long term relationships which can increase your sales over time. Topics we’re going to cover on today’s podcast: [2:21] Thniking about trust. [6:29] 25:27] Respect and Trust. [31:25] How do you earn that respect?

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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce

We’ll highlight some of these high performers, including Schneider Electric , Rossignol , and General Mills. Whether you’re just starting out with AI or already innovating, this guide is your roadmap to delivering a trusted program blending data, AI and CRM. High performers, on the other hand, are past that phase.

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Google CEO on the evolution of Search and SGE

Search Engine Land

“We’ve done all this in Google Search for a long time and people like it, people engage with it, people trust it. Pichai has long said AI is more profound than fire or electricity. … Trust is hard-earned, easy to lose. But this evolution has been underway in search for a long, long time.

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Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Utilities can use this change to build trusted relationships and collaborate with customers on decarbonization efforts.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

BIMI (Brand Indicators for Message Identification) is a relatively new way of verifying your brand which helps boost trust in your emails. To tailor our outreach, we used Google Earth to assess rooftops, calculating the average monthly electricity bill. That’s how we turned cold outreach into warm handshakes.