Sales Hacker

SEPTEMBER 30, 2019

This week on the Sales Hacker podcast, we talk to Vikas Bhambri , SVP of Global Sales and Customer Experience at Kustomer. Vikas is a well-respected sales leader in NYC and comes from a sales engineering and product background, with more than 20 years experience. Why sales engineers are the “technical conscience of a deal”.

Engineering 50

Engineering Negotiate Technology Technology 50

SaaStr

MARCH 31, 2020

My focus is SaaS and my job is to create a defensible go-to market moat, right? When we talk of hypergrowth and I go back to Drift and Segment to give you an idea of how fast and how much growth there is, we did 3X revenue at Segment in 18 months and we made 5X revenue at Drift in 18 months. Easy, after product market fit.

Growth 52

Growth Engineering Launch Commission 52

SaaStr

AUGUST 19, 2020

So we spent a lot of time leading up to then our objective which was to really reinvest in the core user experience, get back to the basics and deliver and untap the love that made the company and the product great in the first place. In today’s environment, there’s a very uneven experience in terms of economic impact.

E-commerce 100

E-commerce Price Start-ups Growth 100

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 52

X-functional Drivers/motivators Start-ups Engineering 52

SaaStr

SEPTEMBER 12, 2019

” Was obsessed with mathematics, went to college at 16, became an engineer. Thought I wanted to be an engineer, quickly realized I actually prefer the customer facing side of the startup world. After that I went and led go-to-market at Parse. There’s no UX engineer. So, was about number 20 at Twilio.

Growth 40

Growth Product Price Up-sell 40

SaaStr

DECEMBER 26, 2019

Like interoperability with like engineers and with marketing. So OpenClassroom has been growing very fast over the past year, so when I joined we were three people in the marketing team. We’re now eight people and we have more and more experts in their field to help us to go further in the different funnels that we have.

B2C 59

B2C CRM Product Engineering 59

SaaStr

DECEMBER 17, 2019

If engineers are doing days or weeks or even sometimes months of work to install something, it’s incredibly unlikely that they’re going to quickly rip it out and change it. That allows us to have a very different go to market strategy. And so we grow very much as a flywheel. We just built a product.”

Finance 58

Finance X-functional Non-Profits Launch 58

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * Bob Moore: And I was t nerdy engineer in college, so getting the opportunity to have to pitch, it’s really a sales job at the end of the day. How important is it to own the entire customer journey?

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SaaStr

JANUARY 10, 2022

As software purchasing becomes increasingly democratized and complex, there’s often a false narrative that companies need to choose either a self-serve or a sales-driven go-to-market model to drive growth. These are people that were full-time designers prior to coming to Figma, and they work across both marketing and sales.

Customers 87

Customers Price Start-ups Growth 87

SaaStr

FEBRUARY 22, 2019

So A/B Tasty we are helping companies to improve their user experience online through personalization and A/B testing. So these first customers that raise about within the organization which possibly change the perspective of the organization in terms of go to market. I’ll let you guys introduce yourselves.

Up-sell 45

Up-sell Start-ups Clients Growth 45

SaaStr

JULY 10, 2020

So we spent a lot of time leading up to then our objective, which was to really reinvest in the core user experience, get back to the basics and deliver and untap the love that made the company and the product great in the first place. In today’s environment, there’s a very uneven experience in terms of economic impact.

E-commerce 73

E-commerce Price Start-ups Growth 73

Hubspot

MARCH 2, 2017

Source: Content Marketing Institute. Ahrefs offers SEO marketing tools and a blog that includes original research and analysis. If you’re in the business of search engine marketing or linkbuilding, Ahrefs is a must-bookmark. The Ultimate List of Marketing Statistics. 7) Ahrefs Blog. A study by Ahrefs). 15) dscout.

B2C 76

B2C CTR Technology Technology 76

Hubspot

OCTOBER 17, 2018

His knowledge stems from his experience, much like Balfour, as both an entrepreneur-in-residence in the VC sector, and as what he calls an "entrepreneur-out-of-residence" -- in both capacities, he’s helped to grow early-stage businesses like Barkbox and Tinder. Brianne Kimmel ( BrianneKimmel.com ). Embed live videos. Clip it and share it.

Growth 99

Growth Objectives and Key Results A/B testing Campaign 99