Remove Engineering Remove Launch Remove SQL Remove X-functional
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Google BigQuery: A Tutorial for Marketers

ConversionXL

Alternatives include Amazon Redshift , Snowflake , Microsoft Azure SQL Data Warehouse , Apache Hive , etc. The solution is to give every lead and every purchase a userID (like an encrypted email), to pull CRM and Google Analytics data into your BigQuery data warehouse, and then—with a simple SQL query—join the two tables.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Image source. ConvertKit.

Growth 113
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What Does the Future Hold for Conversion Optimization?

ConversionXL

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). And that expands the skills that optimisers need.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. We are very excited about the Forrester Decisions launch. You can even ask Alexa!

Pipeline 122
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How to Nail Your First 90 Days as a CX Director

ConversionXL

During this stage, you want to meet the people doing the main activities in each function, not the managers. . Tech/Engineering team. What’s the roadmap for engineering (customer-facing initiatives and back office)? Do you need SQL skills to pull reports, or are there dashboards? Experimentation launch.

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The Playbook To Re-Igniting Growth with Predictable Revenue Co-Founder and CEO Aaron Ross (Video + Transcript)

SaaStr

How do you engineer growth? So, again what David says, trying to force progress by jumping ahead before completing the current phase is kind of like two steps forward, three steps backward, because we’re in such a rush, because we see all of these stories around people launching and growing. Just measure SQLs.

Growth 80
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SaaStr Podcast for the Week with Redpoint Ventures and Cloudflare — January 3, 2020

SaaStr

296: The vision of exceeding sales, establishing credibility and successfully launching a product is no small task, especially when striving for that perfect introduction into the world of consumers. With so many articles, investors, and outside opinions, the true, simple tasks of launching can get lost in the noise.