SaaStr

NOVEMBER 23, 2021

They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Live events are a forcing function for your entire team, not just sales, and marketing. Take sales intelligence platform, Dooly , for example.

Technique 93

Technique X-functional Launch Pitch 93

ConversionXL

SEPTEMBER 3, 2021

But ASO, like search engine optimization, fails when worshipped like a false god. To do that, you need to define goals pre-launch to drive optimization post-launch. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”.

UX 121

UX X-functional A/B testing Follow-up 121

Partners in Excellence

JULY 15, 2015

Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). So what drives the CIO in making the decision is different than those in the finance function. For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B 93

B2B X-functional Finance Drivers/motivators 93

Partners in Excellence

MAY 27, 2015

At the drop of a hat, we will wax on endlessly about features, functions, feeds, speeds, and, of course, price. We have 76 features, 43 functions, lots of feeds, plenty of speed, and we are cheaper than them! The one’s that have a 100 rows of features, 50 rows of functions. We win the “X’s” battle.).

Product 89

Product X-functional Price Engineering 89

PandaDoc

OCTOBER 13, 2022

Lead generation X ? Social media integration X ? Free version X ? Lead generation X ? Social media integration X ? Free version X X 24/7 customer service ? Lead generation X ? X Mobile access ? ? Social media integration X ? Free version X ? Lead generation X ?

X-functional 52

X-functional Territory CRM Lead generation 52

ConversionXL

AUGUST 31, 2017

Chloe O’ Keeffe , Associate Conversion Consultant at Conversion.com, shares some pros and cons: Chloe O’ Keeffe: “Pros: The interface is really clear to understand and launching or monitoring tests is easy. You can launch new tests with a point-and-click visual editor. No coding skills necessary. Conductrics.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. On its official launch in 2014, it had 15,000 daily users. Channel-level expertise: An understanding of how the channels work (e.g., Image source. ConvertKit.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MARCH 29, 2017

Ideation x Execution = ROI. Before you launch a growth process, you’ll want to consider your goals and your timeframe for each goal. While our goal is to launch at least three tests per week, we generally shoot for five tests per week. Growth Engineer. before continuing. Set the goals and the timeframe.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

Hubspot

OCTOBER 25, 2019

With a 302 redirect you’ll lose the SEO link authority of the old page since search engine crawlers treat this as a temporary page. However, if you have a page that you don’t want to be indexed and crawled by search engines, you might keep the 404 page instead of redirecting. Your browser should automatically send you to the new URL.

X-functional 66

X-functional Contact Clients Engineering 66

ConversionXL

MARCH 24, 2016

Here’s one way to rake the data, according to Andrew Chen: Andrew Chen : “Once you have a way to evaluate the success of a user, then you want to grab a cohort of users (let’s say everyone who’s joined in the last X days) and start creating rows of data for that user.

Conversion 77

Conversion A/B testing X-functional Technique 77

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. Search Engine Land prides itself on sharing the news as it breaks. It’s how I start each weekday.

X-functional 103

X-functional Retail Engineering Follow-up 103

SaaStr

APRIL 23, 2019

So, can you talk a little bit about the early days of going through that idea iteration phase, and how did you decide to launch Brex? Because if you’re launching a consumer company, or even B2B size product, you can pretty much sell, or have a product ready in those three to six months, and even have 10 customers. Henrique: Yeah.

Launch 60

Launch Pitch Niche Negotiate 60

ConversionXL

OCTOBER 21, 2019

You can then say that userID X, who came on January 11 from Google Ads, brought us $500,000 in revenue. Then, we used a Cloud Function to pull the updated files from Cloud Storage into our BigQuery tables. Google Cloud Functions are lightweight solutions to automate simple operations. Cloud function not triggering at all.

SQL 84

SQL CRM X-functional Clients 84

Heinz Marketing

JUNE 7, 2021

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. We are very excited about the Forrester Decisions launch. You can even ask Alexa!

Pipeline 123

Pipeline B2B Sales Cross-sell 123

Heinz Marketing

OCTOBER 25, 2021

You get something launched, and then all of a sudden you’ve got customers that say, wow, that’s great. What if it had X? The product led growth, sorry, PLG product led growth functions businesses’ strategies. What if it had Y? I would actually buy it for my enterprise company if it had Z feature.

Pipeline 115

Pipeline Growth Sales X-functional 115

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). And that expands the skills that optimisers need.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

FEBRUARY 26, 2014

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. Are there things that you do on a weekly basis like start new sales, launch email campaigns, or push new content? Do you notice spikes a few days after your content launches?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than the CEO running around telling the engineers exactly what to build, you now have product managers. So, the first system is a sales finance system, so let’s start with sales.

Finance 108

Finance X-functional Launch Objectives and Key Results 108

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 87

B2B GTM Objectives and Key Results X-functional 87

SaaStr

AUGUST 7, 2020

The secret to building more than one is reusing components so that you don’t have six engines that do the same thing, that you reuse that engine and you get to use what we call metadata to reimagine it for each one of these industries. You can see it right behind you going across the bridge but can you see 10 X?

Price 58

Price Retail X-functional Healthcare 58

SaaStr

MARCH 26, 2024

As a founder, you need to be more involved in functional areas like sales support and success. It’s tough for folks to staff these functions. Give everyone x amount of money to go find the best one. Today, folks seem to be launching fewer features, ratcheting prices, and digging into the existing customer base. “If

Price 91

Price X-functional Growth B2B 91

SaaStr

APRIL 30, 2022

But when entrepreneurs launch a SaaS business, it’s often quite hard to know how they’re doing. Just to say a little bit more about this, if you look at the sales functions are structured. Customer success teams are basically about building at scale this self-serve engine. It was relatively rationalized.

Price 91

Price Launch X-functional Contract 91

SaaStr

JANUARY 10, 2020

With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. Bob Moore: And I was t nerdy engineer in college, so getting the opportunity to have to pitch, it’s really a sales job at the end of the day.

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

Search Engine Land

OCTOBER 23, 2023

Historically, we’ve celebrated the big day every five years by putting together a tribute to the world’s leading search engine, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take a look at their big 2-0.

E-commerce 127

E-commerce Launch Campaign Retail 127

Search Engine Land

APRIL 14, 2023

To avoid creating duplicate content issues with Google, you have to add the noindex meta tag to the test server (or block it in robots.txt): <meta name="robots" content=" noindex, nofollow " /> This tells the search engine to ignore this site version. more countries), launch different products, or serve new audiences.

UX 102

UX X-functional User Experience Technology 102

SaaStr

NOVEMBER 2, 2019

How does your customer success and customer support functions change with the move to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. Krish Subramanian: We are software engineers by training. What are the biggest challenges in making this transition?

GTM 51

GTM Price Up-sell Product 51

SaaStr

DECEMBER 17, 2019

This Schwab product, they launched it and a month later they had $10 billion in assets under management. ” And so we’ve seen the banks not only launch their own products like Intelligent Portfolios but do partnerships with a lot of lenders, a lot of other companies to distribute their products to their customers.

Finance 57

Finance X-functional Non-Profits Launch 57

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Hubspot

JUNE 22, 2015

Or maybe you’re facing that classic, high school-era, “Oh-crap-I-totally-forgot-my-presentation-was-due-tomorrow” scenario, where, for whatever reason, you completely forgot that you were supposed to be launching a content marketing campaign the next day. Twitter post image: 1024 x 512 pixels*. Twitter cover image: 1500 x 500 pixels.

Launch 74

Launch Campaign X-functional Promote 74

Sales Hacker

SEPTEMBER 29, 2020

I’m not a lawyer, I’m actually an engineer by classical training, and it’s been a fun and interesting ride to work with this community. Not me personally, but a bunch of smart PhDs and software engineers, they’re the ones that can make it a reality. So we’re excited, we stumbled into this journey.

Contract 107

Contract X-functional Objectives and Key Results Legal 107

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . Tech/Engineering team. What’s the roadmap for engineering (customer-facing initiatives and back office)? Experimentation launch. cross-functional teams) or working practices (e.g., How long does it take?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

SaaStr

AUGUST 30, 2019

Whitney Bouck: I don’t know if I know the exact questions, but I think what I’d be looking for if I were the CEO hiring people and testing for that, I’d be looking for answers to questions like, “Okay, we’re trying to launch this new product. So the definition matters, right? And I think that was so key.

X-functional 52

X-functional Drivers/motivators Start-ups Engineering 52

SaaStr

MAY 14, 2023

Algolia went from zero to seven figures in revenue in 12 months, and the launch of their search as a service product, and grew pricing from $19 a month to $100,000, which sounds amazing. Nicolas has a PhD in computer science, search engine background, text mining, worked in search for a long time. Nicolas : Not a month.

Price 90

Price Start-ups Up-sell X-functional 90

SaaStr

AUGUST 15, 2020

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. It cannot work in the future because that isn’t how society functions. I mean, what do they do?

Retail 76

Retail Start-ups Drivers/motivators Up-sell 76

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. You can launch new tests with a point-and-click visual editor. We’re asked often whether a tool is good, bad, or downright awful, and until now, haven’t put it all together into a cohesive post – until now.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). Value = (Knowledge + Process) x Skill x Attitude. Dell launched an entirely new Dell.com frontend and backend.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106