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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 122
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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

Lead generation X ? Social media integration X ? Free version X ? Lead generation X ? Social media integration X ? Free version X X 24/7 customer service ? Lead generation X ? X Mobile access ? ? Social media integration X ? Free version X ? Lead generation X ?

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. And so, as we have evolved complex buying and selling, the model has evolved as well.

Pipeline 122
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The Cadence: How to Turn Your SaaS Startup into an Army with David Sacks (Video + Transcript)

SaaStr

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than the CEO running around telling the engineers exactly what to build, you now have product managers. To me, that’s what the cadence says. I learned this operating myself.

Finance 114
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. Are there things that you do on a weekly basis like start new sales, launch email campaigns, or push new content? Do you notice spikes a few days after your content launches? image source.

Territory 111
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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

The secret to building more than one is reusing components so that you don’t have six engines that do the same thing, that you reuse that engine and you get to use what we call metadata to reimagine it for each one of these industries. You can see it right behind you going across the bridge but can you see 10 X?

Price 61
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A Look Back: Talkdesk, Greenhouse, Algolia and Gainsight Coming Up On $10m ARR

SaaStr

Algolia went from zero to seven figures in revenue in 12 months, and the launch of their search as a service product, and grew pricing from $19 a month to $100,000, which sounds amazing. Nicolas has a PhD in computer science, search engine background, text mining, worked in search for a long time. Nicolas : Not a month. web services.

Price 96