UX vs. Marketing: Can These Opposites Attract?
Hubspot
DECEMBER 6, 2014
When asked about talent gaps, and 77%of agency respondents identified user experience (UX) as the biggest shortfall on the client side. One possible explanation is that the UX discipline is still a “field in evolution." The functional word in the UX discipline is empathy, and there are a variety of techniques employed to achieve it.
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