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How to make the most of GA4 for SEO

Search Engine Land

This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events. Business email address Sign me up! Events let you review how strategies are performing and the quality of web traffic.

CTR 124
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Tech Partner Guide to the Summer ’25 Release

Salesforce

Following our TDX announcement , 2GP support for topics, actions, and prompt templates is already helping you streamline implementations. Heads up though: you won’t bill via Flex Credits on AppExchange just yet, but the usage you generate? Now, we’re taking it a step further. and ultimately, joint wins.

Insiders

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LinkedIn releases new Pages features for B2B marketers

Martech

Posts can be scheduled up to three months in advance, and all scheduled posts can be viewed and managed within the platform. LinkedIn Audio Events, another new feature, allows users to host live conversations without video. Following for Pages. Live audio-only conversations. Why we care.

B2B 117
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Sales Enablement as a Communications Center

Sales Hacker

The meeting began with the product marketing leader outlining how the messaging and positioning was changing. This was followed by the sales leader announcing how frustrated he was at not being asked for real world customer examples and pain points that could be used to drive the direction and components of this product release.

Sales 117
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7 Speakers You Won't Want to Miss at #INBOUND15

Hubspot

Follow @rmmageddon. Robert Michael Murray's work in digital communication strategy, social media, and live-event production has earned him both national and international coverage on outlets like BBC, CNN, C-SPAN, The New York Times, and others. Follow @portergale. Follow @alexisohanian. Follow @Jenifer_Kern.

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

Here is the basic breakdown and some examples of questions asked when connecting with potential customers to follow the framework: Now we can focus on creating a highly targeted, relevant list. Add up these dimension scores until each prospect has a total score. Clear business challenge that aligns with our product offering.

Technique 101
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8 of the Best B2B Publisher Email Newsletters

Hubspot

We like the clean design that’s smartly organized and well-labeled so readers know exactly what type of content they’ll be viewing (featured articles, sponsored white papers, events, products, etc.). They break up all that text with attractive thumbnails and tastefully designed display ads that don’t detract from the content.

B2B 78