Heinz Marketing

JULY 22, 2025

This article builds on that foundation, highlighting how successful marketing leaders leverage conversion data, benchmarks, and financial packaging to create a trusted, mutually beneficial partnership with finance. Invite finance to model reviews—ask for their input. When forecasts miss, CFOs must act.

SQL 54

SQL Finance X-functional CTR 54

Martech

FEBRUARY 14, 2025

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Your data analysts should speak the language of customer behavior, not just SQL. Give your technical specialists a voice in strategic decisions.

Finance 115

Finance SQL Campaign GTM 115

Hubspot

JUNE 6, 2019

A sales operations manager still relies heavily on your ability to use BI software, analyze data, and interpret results that will drive strategic decisions. You should expect to need expert-level Excel and SQL knowledge, have experience solving complex business problems, and maybe even have an M.B.A. Finance Director.

Finance 99

Finance SQL Strategize Account management 99

Sales Hacker

APRIL 21, 2021

Once you’ve done that schedule lunch or coffee with the finance leader in their organization (or prof. Full time offer with Intel on their strategic finance team. There I taught myself Python and SQL to help automate many of the analyses that took me hours to perform manually. Garrio Harrison ). VP of Revenue Operations.

Finance 114

Finance Cross-sell SQL GTM 114

Sales Hacker

MAY 26, 2021

If you know that you love strategizing to increase sales but don’t want to be an account executive, sales operations may be the right place for you. This includes everything from automating mundane tasks to lighten a rep’s workload to providing the overall strategic plan for the sales organization. Knowledge of SQL is a big plus.

Territory 71

Territory Objectives and Key Results Finance Cross-sell 71

ConversionXL

AUGUST 4, 2020

You’re impartial to the emotional labor the design team put into redesigning the homepage and unsympathetic to the rationale that finance gives for sending buyers through a convoluted payment process. Finance team. It’s time to get together with heads of departments to get answers to more strategic questions. What’s missing?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. .

B2B 105

B2B E-commerce Cold Call Sales 105