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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? A conspiracy theorist may have a better-looking website (or larger Twitter following) than a renowned academic, and it’s left to the consumer to push aside those proxies. Groups are superior to individuals in recognizing an answer as correct when it comes up.

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Tweet This, Not That: Simple Swaps That'll Make Your Twitter Posts More Appealing

Hubspot

Work toward engagement -- not follower count -- and the leads will find you. According to research by scientests at the University of Pennsylvania , certain emotions -- shock, fear, anger, nostalgia, and amusement -- trigger social sharing impulses. On the other hand, asking for a retweet or follow is a bit like borrowing money.

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With Social Media Networks Constantly Changing, How Can You Keep Up?

Hubspot

But something occurred to us here in the HubSpot blogging team boiler room as this was happening: How do marketers keep up with all this stuff? Facebook’s platform is constantly changing and evolving -- so much so that keeping up with it could be a full-time job. We asked around and came up with some suggestions: 1) Trust your gut. “As

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SaaStr Podcasts for the Week with Aileen Lee and Jason Lemkin

SaaStr

” In this episode of the SaaStr podcast, Aileen and SaaStr Founder Jason Lemkin take a deep dive on how Aileen finds deals, her tips for a winning pitch, and the state of VC in 2020. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Aileen Lee.

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PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand

Pointclear

She teaches sales and management courses at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Everyone seems to be struggling to come up with a new way to sell and succeed in this new sales map which is truly challenging. They need people to help them connect the dots.

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Sales Pipeline Radio, Episode 107: Q&A with Manny Medina @medinism

Heinz Marketing

We have a great discussion… at one point I tell Manny, “You’re opening up the kimono a little bit, things that not everyone thinks about or has to experience but I appreciate you sharing…” You’ll love Manny’s answer to this question: “What should companies be looking for? Paul: There you go.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Benefits of account-based selling How account-based selling works 4 account-based selling best practices Getting personal: Customizing your ABS strategy Metrics that matter in account-based selling Tee up for success See how Sales Programs from Sales Cloud helps reps win more — and win bigger — within the flow of work.

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