How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
How much do you know about Philadelphia, Pennsylvania? A conspiracy theorist may have a better-looking website (or larger Twitter following) than a renowned academic, and it’s left to the consumer to push aside those proxies. Groups are superior to individuals in recognizing an answer as correct when it comes up.
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