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How to map your selling process to the way your B2B customers buy: A case study

Martech

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The accompanying webform provides the information the sales team needs for follow-up.

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Answered: The 8 Most Common Questions About Sales Call Recording

Gong.io

How can I set it up? With Gong, reps get an email listing all the items they need to follow up on after every call. It levels up your reporting, pipeline visibility, coaching abilities, and more. What is call recording? Does it even work?? Spoiler: It does. Let’s dive in. 3 It cuts down on admin tasks.

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Episode 31: Why American Deindustrialization is a Myth

Spiro Technologies

Adam Honig: I want to get into those two topics, but I also want to talk about what you called the myth of American deindustrialization because I feel like you can’t pick up a newspaper or listen to the radio without hearing about manufacturing leaving the United States; we don’t make anything anymore. Okay, good.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. Below are 32 free online courses you can take to beef up your skill set. That's where self-paced online learning comes in. Email Marketing. Social Media.

B2B 101
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5 Brilliant Marketing Campaigns for Boring Products

Hubspot

According to research by the University of Pennsylvania , viral content tends to be popular because it falls into at least one of four categories: awe-inspiring, emotional, positive, or surprising. Sales increase over 30% and led to follow-up campaign. But how do dull companies create content that gets so much attention?

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. The company recovered 70% of its market share within five months and was back up to 90% a year after the incident. What should you apologize for? Not everyone agrees.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? A conspiracy theorist may have a better-looking website (or larger Twitter following) than a renowned academic, and it’s left to the consumer to push aside those proxies. Groups are superior to individuals in recognizing an answer as correct when it comes up.

UX 188