Martech
AUGUST 22, 2023
How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. Their company is distinguished by a culture of trust and service, where business is often done on a handshake.
Partners in Excellence
SEPTEMBER 11, 2020
We were setting up a major new distribution network, helping the distributors develop richer business plans, training them, positioning them to more effectively grow their and my client’s business. On the morning of September 11, I was in my office, catching up on weeks of other work that had piled up.
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ConversionXL
OCTOBER 18, 2018
How many of those do you trust? How much do you know about Philadelphia, Pennsylvania? A conspiracy theorist may have a better-looking website (or larger Twitter following) than a renowned academic, and it’s left to the consumer to push aside those proxies. As Smith cautioned: “Volubility is not trust.”.
Hubspot
OCTOBER 18, 2018
While the company's goals might include regaining or improving user trust, the outcome has arguably been felt the most by marketers and SMBs. The Facebook Trust Barometer: Where Do Users Stand? Overall User Trust in and Allegiance to Facebook. First, we wanted to measure broad, recent trust levels in Facebook.
ConversionXL
JANUARY 21, 2019
Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. The company recovered 70% of its market share within five months and was back up to 90% a year after the incident. What should you apologize for? Not everyone agrees.
Hubspot
AUGUST 7, 2013
But something occurred to us here in the HubSpot blogging team boiler room as this was happening: How do marketers keep up with all this stuff? Facebook’s platform is constantly changing and evolving -- so much so that keeping up with it could be a full-time job. We asked around and came up with some suggestions: 1) Trust your gut. “As
Hubspot
DECEMBER 13, 2010
The following is a preview of information from the upcoming HubSpot Webinar: "Why Yellow Page Ads Are A Waste of Money": Sign up today! Instead, it follows the curves and tools of emerging online technologies. ” That means you will need to step up. Photo credit: Si1very.
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