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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

You won’t know until you figure out what your competitors are up to. Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and and you can definitely use it for UX and conversion optimization , too. How does the user experience on my website stack up to the competition?

UX 126
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. These can include UX issues or concerns that aren’t addressed in copy.” [via Reduce complexity in the sign-up process. Growth hacking isn’t about deploying sleazy tricks.

Growth 113
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Adopting artificial intelligence in your sales process

PandaDoc

So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling! Automation of routine tasks You can trust a myriad of administrative tasks with AI, from data entry to scheduling follow-ups. The automation potential goes far beyond what is typically considered possible.

Process 52
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Website Information Architecture: How to Optimize for UX

ConversionXL

The goal of information architects is to come up with a structure and design that balances users’ desires with business needs. The goal is to come up with the architecture of the site. Information architecture should also include little things, like deciding that products on a search page should be ordered by price not name.

UX 114
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How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Decline: New user sign-ups and revenue begins to decrease. X demos booked in introduction, X revenue in growth).

Launch 96
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The Beginner’s Guide to Mobile App Analytics

ConversionXL

UX problems? The GDN is made up of millions of websites, videos and mobile apps. This will help you define conversions, set up goals, events, etc. If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 Note: Often, people cannot get this report to function properly.

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How to Conduct Icon Usability Testing (and Do Icons Even Improve Usability?)

ConversionXL

In another study , the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function. For abstract things, icons rarely work well.” (via UX Myths). ” (via UX Myths). In most projects, icons are very difficult to get right and need a lot of testing. Easy to Comprehend.

UX 90