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This day in search marketing history: January 2

Search Engine Land

2018: Amazon was reportedly in talks with several large consumer product companies, such as Procter & Gamble, about advertising and sponsorship opportunities through Alexa and voice search. Google Launches US Election Hub Website. 2019: Google Shopping is largest growth opportunity for most online retailers in 2019 by Andy Taylor.

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How to Build a Career in the Salesforce Ecosystem – Tips From an Entrepreneur

Salesforce

I felt that same energy in 2003 when I co-founded DreamFactory software, where I launched a half-dozen Salesforce AppExchange products, helped raise more than $20 million in capital, and made a successful exit in 2018. Sometimes, you’re taking a complete gamble. Choose your own path. TAKE ME TO TRAILHEAD.

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Ben & Jerry, theSkimm & Apple: The Inspiring Stories of 10 Famous Co-Founders

Hubspot

1) William Procter & James Gamble (P&G). Talk about a co-founder relationship being personal: William Procter and James Gamble, co-founders of what would become one of the world's largest companies, were brothers-in-law. So in 1837, they took their father-in-law's advice and Procter & Gamble was born. Source: Forbes.

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Most Consumers Changed Brands in 2020: Research Explains Why

Hubspot

For example, in the ad below, Procter & Gamble acknowledges the COVID-19 crisis, explains how it will be donating products to families and philanthropies in need, emphasizes the importance of their household and health items, and reminds viewers of how its brand has helped consumers disinfect their homes for generations: [link].

Gambling 101
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The 17 Best Advertisements of All Time

Hubspot

Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. Pepsi even released counter-ads shortly after the campaign launched. The company experienced 42% market share growth in its first year with its help.

Gambling 101
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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

Problem is, by the time the coffee shop opens it’s doors, or the e-tailor launches, they’ve invested a significant amount of resources, and have to figure out how to recoup their expenses, let alone profit. With the site hovering at 150,000 users for months, with no extra features prompting growth, it was time for a change.

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14 of the Best Advertising and Marketing Campaigns of All Time

Hubspot

Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. The Mac vs. PC debate ended up being one of the most successful campaigns ever for Apple, and they experienced 42% market share growth in its first year.