Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. He believes fractional GTM roles represent the future. ICP definition.

GTM 99

GTM Gambling Pipeline Strategize 99

Martech

MAY 14, 2025

“GTM failure isn’t just missed revenue. One thing became exceptionally clear: go-to-market (GTM) programs are under intense scrutiny. They’re asking different questions and making some explosive comments at the same time: “How do you know your GTM program is managing risk, not manufacturing it?”

GTM 91

GTM Finance Gambling Government 91

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA.

GTM 87

GTM Territory Gaming Sales 87

The Lost Book of Sales

AUGUST 15, 2021

It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources — a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible. Continue reading.

Cross-sell 98

Cross-sell Gambling GTM Territory 98

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Some findings from ConversionXL Institute were presented: Add relevant and familiar trust symbols. Female voice-overs were considered more trust-worthy than males. Check out the GTM Container of TNW. Doesn’t work).

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

SaaStr

DECEMBER 21, 2023

My expertise, shaped by roles at Procter & Gamble, Nextcard, and running a marketing agency, centers on guiding companies through go-to-market strategies, from understanding target customers to implementing experimental channel approaches. We are laser-focused on supporting our companies with GTM services and expertise.

Gambling 116

Gambling GTM Legal Contract 116

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Scott Barker: Hello and welcome back to the GTM podcast. So you better be thoughtful. It’s all about the guest always.

GTM 100

GTM Gambling B2B E-commerce 100