Gambling Niche Strategize 
Martech
FEBRUARY 21, 2025
Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Paid social ads arent a gamble when built strategically. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Fix those issues first.
Search Engine Land
MAY 19, 2023
You might find less relevant results and may spot some niche websites that aren’t household names. The best approach is to gather all the relevant information, including competition scores, and use this all to make strategic decisions. There’s always a gamble here, though. The competition level is just 33%.
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Hubspot
DECEMBER 22, 2020
The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. That said, Toast is venture-backed and valued at $4.9B , so this is probably a gamble they're comfortable taking. While it might work, the potential for bleeding is likely.
Hubspot
NOVEMBER 6, 2019
Because the pool of podcasts is so large, there are plenty of opportunities to connect with niche audiences that relate to your specific industry. It's also strategically smart because listeners who are interested in this industry might identify with pain points that your service aims to solve. Navigating Podcast Sponsorship.
Martech
FEBRUARY 9, 2024
Segmentation can help a business find profitable niches rather than focusing on one homogenized view of the customer. Example: Proctor & Gamble realized that skin care needs vary by sex and age. Example: IBM used firmographic information to inform their strategic shift to cloud computing.
The Lost Book of Sales
JULY 12, 2021
It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources — a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible.
Hubspot
JANUARY 10, 2013
Steal This: Find the “niche” audience that is super passionate about your product or mission, and explore ways to intrigue, inspire, and deeply entertain them. A deft combination of "found footage,” strategically seeded rumors on online message boards, and a series of low-budget ads and trailers that perpetuated the legend.
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