Heinz Marketing

FEBRUARY 26, 2021

Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. Business-to-Government sales. I was faced with a new situation, one where a tech company wanted our guidance on how to penetrate state governments’ buying committees.

Government 104

Government X-functional Angle B2B 104

PandaDoc

OCTOBER 13, 2022

Lead generation X ? Social media integration X ? Territory management ? ? Free version X ? 24/7 customer service ? ?. Lead generation X ? Social media integration X ? Territory management ? ? Free version X X 24/7 customer service ? Lead generation X ? Free trial ?

X-functional 52

X-functional Territory CRM Lead generation 52

Sales Hacker

APRIL 10, 2018

1) Across regions. Regions often respond with a 1-2 year delay to the US Market. Some regions behave similarly such as within Scandinavia. Markets have very specific requirements—think of Governments. Distribution of B2B deals as a function of price (a product of discount and list price). 2) Spanning markets.

Go To Market 72

Go To Market GTM X-functional Territory 72

PandaDoc

OCTOBER 3, 2023

For example, an AI tool (like Brandwatch or Amplitude ) identifies a trend: customers in colder regions appreciate the thermostats’ energy-saving features. This insight allows the companies to tailor their marketing campaigns to highlight this feature in those specific regions. The company organized a series of focus group sessions.

Process 52

Process Objectives and Key Results X-functional Sales 52

Sales Hacker

MAY 9, 2019

Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Your financials, whether you receive recurring revenue, how you charge for services, etc – all these things should be taken into consideration. Think of these levels as: Entry level. Step 5: Set Targets.

SQL 102

SQL Commission Customers Non-Profits 102

SaaStr

JULY 15, 2020

Then on the other hand or on top of that, the government’s obviously subsidizing a lot of people who are suffering and so they don’t feel-. I’m a multiple time investor in a company called [Fair 00:11:21] that basically provides data and services to SMBs all across the US and gives them the tools to compete with Amazon.

X-functional 62

X-functional E-commerce Growth Retail 62

SaaStr

DECEMBER 31, 2019

How do we get the functionality of Salesforce out there in the field and on the phone? It Has really, really deep functionality. ” And so we broke it down into a very basic set of functionality, and then used that momentum to sort of bring us towards really our core product, which was the desktop product. Does it matter?

Product 52

Product B2B Growth X-functional 52