Government Strategic partnership Strategize 
Martech
MARCH 31, 2025
This is especially true in industries with strict data governance policies, where missteps in AI deployment can lead to significant legal and reputational risks. Dig deeper: The AI-powered path to smarter marketing Making smart AI investments in martech The key to success has not changed: stay focused on your strategic needs.
Martech
JUNE 9, 2025
In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. Limited strategic alignment: When vendors aren’t involved in evolving needs, their products risk becoming misaligned and dispensable.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
NOVEMBER 21, 2024
Ensuring leadership is supportive and strategically involved is central to passing a readiness assessment for AI integration. AI requires resources and a shift in the organization’s strategic focus. Consider whether there are robust data governance policies in place and if data processes ensure the data is stored in compatible formats.
Hubspot
APRIL 23, 2025
That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Pro tip: Ive learned that clear governance is everything. government incentives (e.g., I like to think of a strategic alliance as teaming up without tying the knot.
Highspot
JANUARY 28, 2024
In this guide, we’ll walk you through the essentials of content governance. You’ll learn about key metrics specific to content governance, discover the critical steps in establishing a compliant workflow, and get inspired by a real-life success story that showcases the powerful impact of a well-implemented content governance plan.
Martech
FEBRUARY 27, 2024
Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Instead, focus on building relationships with influencers who are enthusiastic about your brand and can share their genuine experiences with their followers.
Salesforce
AUGUST 30, 2021
Competition and expectations mean utilities need to proactively strategize on how to enhance customer experiences as part of their business model. Many corporations are responding by developing sustainability goals and environmental, service, and governance (ESG) criteria.
Expert insights. Personalized for you.
104 
Let's personalize your content