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All the AI that glitters isn’t martech gold

Martech

This is especially true in industries with strict data governance policies, where missteps in AI deployment can lead to significant legal and reputational risks. Dig deeper: The AI-powered path to smarter marketing Making smart AI investments in martech The key to success has not changed: stay focused on your strategic needs.

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AI readiness checklist: 7 key steps to a successful integration

Martech

Ensuring leadership is supportive and strategically involved is central to passing a readiness assessment for AI integration. AI requires resources and a shift in the organization’s strategic focus. Consider whether there are robust data governance policies in place and if data processes ensure the data is stored in compatible formats.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Pro tip: Ive learned that clear governance is everything. government incentives (e.g., I like to think of a strategic alliance as teaming up without tying the knot.

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Drive Consistency and Results With Content Governance

Highspot

In this guide, we’ll walk you through the essentials of content governance. You’ll learn about key metrics specific to content governance, discover the critical steps in establishing a compliant workflow, and get inspired by a real-life success story that showcases the powerful impact of a well-implemented content governance plan.

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How influencers and content creators are reshaping brand strategies

Martech

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Instead, focus on building relationships with influencers who are enthusiastic about your brand and can share their genuine experiences with their followers.

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Why Value-Added Customer Experience Is the Future for Energy and Utilities Companies

Salesforce

Competition and expectations mean utilities need to proactively strategize on how to enhance customer experiences as part of their business model. Many corporations are responding by developing sustainability goals and environmental, service, and governance (ESG) criteria.

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11 Blockchain Companies You Should Be Paying Attention To

Hubspot

By setting up strategic partnerships with financial titans like Capital One, Citigroup, Visa, and Nasdaq , Chain has accelerated Wall Street’s adoption of blockchain technology. Chain is a blockchain development company that builds cryptographic ledger systems for the financial services industry. Intellectsoft.