Martech

APRIL 9, 2025

HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. Contact enrichment.

GTM 129

GTM Strategic planning Strategize B2B 129

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. Unlike product-led or sales-led growth, Notion is focused on community-led growth. Listen to your customers.

GTM 121

GTM Objectives and Key Results Strategic planning Growth 121

Martech

APRIL 30, 2025

Dig deeper: Driving customer growth with value-based B2B marketing Are we optimally organized? Dig deeper: How B2B marketing is becoming a strategic growth driver How does marketing become a stronger partner in martech? We need to measure and reward both perspective and innovation. And if not, AI will eat our lives.

B2B 112

B2B GTM Strategize Commission 112

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. They’re battle-tested, data-driven and growth-proven.

GTM 68

GTM Gambling Pipeline Strategize 68

Highspot

MARCH 7, 2025

Choose or blend a framework to match your growth stage for steady, predictable revenue gains. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns.

Go To Market 112

Go To Market GTM Strategize Growth 112

SaaStr

FEBRUARY 1, 2024

Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. If you’re a growth-oriented product company, you’re creating more and more products and a platform, so marketing can never stay the same. How do you want to win?

GTM 106

GTM Growth Education Commission 106