Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Breakthrough moments and experiences can be done through: Product-led growth (PLG). Drive the shift from push to pull marketing.

B2B 119

B2B GTM Cross-sell Cold Call 119

SaaStr

OCTOBER 3, 2022

All companies depend on growth, and growth has to come from somewhere. Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. Prioritize those accounts that can match high impact with a high ability to capture the potential market.

GTM 109

GTM Strategize Government Inside sales 109

Highspot

MAY 15, 2025

It includes everything from onboarding through support to guide every stage of the sales process. When you get it right, partner enablement boosts partner performance, strengthens brand consistency, and nurtures long-term, high-value relationships built on mutual growth. Did you know? resellers, distributors, MSPs)?

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Salesforce

MARCH 3, 2025

The Deal Desk evaluates the client’s history and challenges to find opportunities for growth. Once complete, it’s handed back to the sales rep to secure the client’s agreement. Contract renewals Contract renewals provide an opportunity to renegotiate and upsell.

Legal 59

Legal Contract Finance Non-Profits 59

Sales Hacker

OCTOBER 7, 2021

Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). You earned your seat at the table.

Sales 136

Sales Up-sell Start-ups Cross-sell 136