PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman
Sales Hacker
DECEMBER 1, 2020
Building and leveraging a differentiated brand as a growth amplifier [22:29]. Then using that as a way to build up trust and transparency in a sales cycle and coordinate a handoff. We had a small office in Indiana and a small office in San Francisco around the time of the pandemic and chose to go a 100% virtual for obvious reasons.
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