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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?

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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

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“Why I’m So Interested In Selling,” Cassi Roper

Partners in Excellence

She learned I was working with the North American teams in changing their approach to their markets and driving more aggressive sales growth. We later looked at methods to ratchet up performance even further. ” Why I’m so interested in selling: Cassi Roper, CRO, Redgate How did you find yourself in a selling role?

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3 Secrets to Help You Sell Upmarket Faster

SaaStr

Keeping the marketing team aligned with the sales team and product team is imperative before going upstream. . Your ICP will help your org know who they’re selling to and why. Selling to SMBs, by contrast, is fast-paced, and a single rep can typically handle several deals at once. Now, go sell upmarket! .

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How To (Successfully) Source Your First 2 Sales Reps

SaaStr

Get them to ideally sell you first by video, at least to share some passion for the product. Or at least, get them to respond in writing about how they’d sell your product. Remember, the good ones you’ll have to sell back … ’cause there are so, so, so many start-ups that are neither Hot nor Obviously Cool.

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“Why I’m So Interested In Selling,” Maria Boulden/Gartner

Partners in Excellence

And, yet, this interface fascinated me from the beginning as I watched some sellers create fantastic growth and opportunity while others failed miserably. I was working for a company that chalked that up to charm and communication skills (of which, I had neither) but that’s not what I was seeing. I built strong relationships.

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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

We came up with a list of 30 companies that I felt had potential, and I wrote targeted emails to each of the founders. I sent cold emails and LinkedIn messages and ended up with nine interviews. While at Gorgias, I expected to leave with as much knowledge to earn me an honorary bachelor’s in sales. Stay Laser-Focused.

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