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The 8 Non-Negotiables for a Winning Product Launch

Highspot

Soft Launch A soft launch is a strategic release targeting a limited audience, often in a specific region or demographic. Develop a Robust Product Launch Plan and GTM Strategy A well-thought-out launch plan and a go-to-market strategy (GTM) ensure you reach the right audience with the right message.

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RevOps vs. Sales Ops – What’s the Difference?

Sales Hacker

explains that, “Sales Ops focuses on territory planning, deal desk activities, opp reporting, commissions and comp, SDR and AE handoffs, and managing tools like Outreach and Salesforce. Messaging is disjointed when GTM functions are separate. But there is a tactical difference between the two.

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8 Ways to Make Your Sales Org Recession Ready

Salesforce

Sales leaders like Belal Batrawy , head of GTM (Go To Market) at GTM Buddy, implement tech that helps reps stay focused on high-impact selling activities instead of manual tasks. Automate tasks to maximize efficiency. Automation can minimize risk, reduce human error, and help you concentrate on tasks that move the needle. said Batrawy.

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Is a Sales Operations Career Right for You?

Sales Hacker

The focus is on things like reporting, territory management and later stage tasks such as contract negotiations and finance approvals. Communicating with sales leaders to design sales territories, identify and prioritize ideal customer accounts, and ensure that opportunity is balanced across territories and individual reps.

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The Secrets to Turbo Charging Sales in 2021

SaaStr

Prior to the pandemic, many companies knew which vertical channels were doing well, but COVID caused a change in territory planning overnight. Lower tiers often have less back and forth negotiation and can create buy-in and proof for your customer to expand their use to the rest of their team. Optimize your touchpoints.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Negotiation: Both sales reps and decision-makers discuss pricing details and feature needs.

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9 Account-based Marketing Case Studies

ConversionXL

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed an ABM solution that scaled globally and one that I could count on when it comes to the quality or insights for any given region.” – Fabio Luz, NAM Digital Media Strategist at Schneider Electric.