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11 Analytics Experts Share Their Favorite New Features of GA and GTM

ConversionXL

My favorite GTM release of the year is hands down the two new triggers released in October 2017: Scroll Tracking & Element Visibility. How far down my page did users go? My favorite addition to GTM in 2017 is the visibility listener. As such, it’s my favorite addition to GTM in 2017. #5:

GTM 133
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. – and you can definitely use it for UX and conversion optimization, too. How does user experience on my website stack up to the competition? A recent competitive UX benchmark conducted by CXL Institute.

UX 131
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3 privacy-centric solutions for marketing compliance

Martech

As legal requirements differ by jurisdiction and user experiences vary between device categories and browsers, CMPs must be customizable. For example, server-side tagging in Google Tag Manager (GTM) allows for data collection in a server container in Google Cloud.

GTM 98
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Optimizing Mobile Forms for More Conversions—and a Competitive Advantage

ConversionXL

Google Tag Manager (GTM) is capable of tracking many aspects of form submissions through six built-in form variables : Form Classes: gtm.elementClasses. Simo Ahava has published several guides on how to track form submissions through GTM, including: User input entries for radio buttons, drop-down selections, checkboxes, etc.

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How to Build a Product Launch Strategy

ConversionXL

Without a plan, you may hit your introduction goal of 100 demos and not fully realize how to monetize ‘triers’ into ‘subscribers’ to reach $50/user in monthly recurring revenue, for example. These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base. This will help you determine: .

Launch 96