How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses
Martech
APRIL 18, 2022
Headquartered in Hawaii, Mohala Eyewear is a startup with a unique approach to designing sunglasses. Amazon’s program allows shoppers to select up to 6 different items of clothing to try on at home. They would have to spend $600 up front and then return things. Companies like Warby Parker and (naturally) Amazon have TBYB models.
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