Dreamforce, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty
SaaStr
APRIL 10, 2023
A long ways back, I was meeting with one of our largest customers, one of our first $1m TCV deals. He’d come (flying private I assume, and possibly straight from Hawaii) to … kiss the customer’s arse, as near as I could tell. It was an in-person, fuel up the jet, arse-kissing call. So what was up?
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