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How to build a hyper-precise audience-first ad campaign

Martech

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.

Campaign 114
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Second Nature Launches AI-Powered Interactive Sales Coaching Solution with $12.5M Investment

SBI

Second Nature Launches AI-Powered Interactive Sales Coaching Solution with $12.5M Zoom among the companies successfully using the immersive AI simulations to impact sales. Second Nature , the automated AI-powered sales coaching solution, today announced the company’s launch alongside a $12.5M Investment. via the Zoom Apps Fund.

Launch 37
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What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy

Hubspot

When Healthcare.gov first launched, a common number cited was that it contained 500 million lines. A visualization doesn''t have to be complex to be high-impact. In this interactive visualization, the New York Times helps the viewer experience the difficult choices behind balancing a national budget. Try it out.

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Olivier Pomel, CEO of Datadog: How to Build and Sell a Product that Customers Love (Video + Transcript)

SaaStr

Olivier: So I started the company with a longtime friend and coworker of mine, and by the way we started the company in the US, so despite the French accent and all of that, I’ve actually lived in the US since 1999, and it was natural for us to start a company in New York. So what are the things you put in place?

Product 126
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Sales Pipeline Radio, Episode 257: Q & A with Adriel Sanchez @Adriel_S

Heinz Marketing

I learned very, very quickly that selling in Texas is very different from selling in Florida, from selling in California, from selling in New York, so you have a bunch of mini-markets going on in the United States, that’s one thing. And, schools were highly impacted. So sub-vertical segmentation is very, very important.

Pipeline 117
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What Is a Deal Desk?

Salesforce

They can also utilize a tiered prioritization system based on deal size, customer type, and deadline urgency to focus on high-impact deals first. Back to top ) Learn 3 ways to sell faster with Salesforce CPQ See how Salesforce CPQ helps sellers close faster, and companies launch new revenue models in days, not months.

Legal 59
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Nailing Product Positioning (w/ Examples)

ConversionXL

Brendan Dell, author of the 12 immutable Law of High-impact Messaging , suggests considering whether you are cotton candy, a “nice to have,” or whether you’re the meat and potatoes. They often don’t say anything compelling, and, many times, the customer doesn’t actually care about your “groundbreaking” new features.

Product 80