High impact Market share Price 
Martech
MAY 29, 2025
According to Gale, customer value isn’t about low price or high quality in isolation; it’s about the tradeoff customers perceive between what they get and what they give. His simple but powerful formula: Customer Value = Perceived Quality / Perceived Price That’s not quality in a vacuum or price on an invoice.
Salesforce
APRIL 29, 2025
Were going to cover what market penetration is, benefits, challenges, and how to calcuate your own strategy. What we’ll cover: What is market penetration? Market penetration vs. market share: Whats the difference? They can attract more viewers with great shows, easier browsing, and flexible pricing.
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SaaStr
FEBRUARY 10, 2025
Despite initial success reaching $2 million in annual recurring revenue (ARR), the company faced several significant challenges: The sales technology market was highly competitive, with numerous established players vying for market share.
Cerebral Selling
OCTOBER 5, 2020
When it comes to high-impact messages that break through your customer’s armor and motivate them to purchase, the best ones are emotionally-charged. You’re thinking, “We sell thousands of food products and have huge brand awareness and market share. One they felt would polarize the market.
Search Engine Land
DECEMBER 28, 2023
Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The new Bing failed to take any market share from Google after six months. That’s just not what we do.”
Partners in Excellence
AUGUST 16, 2015
Their share prices are declining, their revenues or profits are in freefall, their market share is declining. These are the elements of a high impact prospecting approach. Which of these customers is likely to be the most concerned and most ready to want to do something with what you are talking about?
ConversionXL
SEPTEMBER 10, 2021
Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. The costs associated with building or buying software go deeper than resources and price tags.
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