Martech

MARCH 31, 2025

Some AI products launch without addressing critical ethical and compliance concerns. This is especially true in industries with strict data governance policies, where missteps in AI deployment can lead to significant legal and reputational risks. In other cases, AI tools are too complex for the simple tasks they claim to solve.

Strategic partnership 101

Strategic partnership Strategize Government Legal 101

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Exclusive product launches. Don’t forget the legal bits.

Niche 137

Niche Negotiate Contract Legal 137

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Tech companies co-developing a product, then parting ways once its launched. I like to think of a strategic alliance as teaming up without tying the knot.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Martech

SEPTEMBER 21, 2021

based business owners (companies employing up to 200 people) across various industries – financial services, home services, healthcare, real estate, legal services, automotive, and advertising agencies. Another 46% said they dislike when agencies turn out not to be a strategic business partner. We recently surveyed 600 U.S.-based

Clients 116

Clients Real Estate Strategic partnership Strategize 116

PandaDoc

MARCH 4, 2024

Use cases for investment banking data rooms include mergers and acquisitions (M&A), raising capital, seeking investors, and launching IPOs (initial public offerings). Any complex financial transaction that would be done by the bank in a physical location — raising capital, launching an IPO, mergers and acquisitions, etc. —

Strategic partnership 52

Strategic partnership Contract Legal Negotiate 52

Sales Hacker

AUGUST 7, 2020

Vice President of Sales & Strategic Partnerships. Strategic Partnerships (APAC). Vice President of Legal Sales. Global Partnerships & Enablement. Director of Strategic Partnerships & Agency Relations. Launch Consulting Group. Holly Procter. Senior Sales Director. Amyra Rand.

Territory 130

Territory Presentation Strategic partnership Inside sales 130

Hubspot

JUNE 26, 2019

Strategic partnerships for customer loyalty (also known as coalition programs) can be super effective for retaining customers and growing your company. Which company would a good fit for a partnership? Also, be sure your company's legal department is fully informed and on-board before you make your contest public.

Customers 78

Customers Non-Profits Retail Gaming 78