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AI in SEO: How to navigate legal challenges and ensure compliance

Search Engine Land

However, integrating AI into marketing strategies inevitably creates legal considerations and new regulations that agencies must carefully navigate. In this article, you’ll discover: How businesses and SEO and media agencies can minimize legal risks of implementing AI-enhanced strategies.

Legal 106
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IAB launches new privacy compliance tool

Martech

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The questionnaires were developed by industry privacy lawyers and over a half dozen law firms that participated in the IAB Legal Affairs Council. The post IAB launches new privacy compliance tool appeared first on MarTech.

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How legal tech unicorn Clio leveraged DAM to fuel rapid growth

Martech

Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. Clio’s Cloud Conference is an annual conference for legal professionals that focuses on technology, client experience, and legal trends. Rowe Price Associates, Inc.

Legal 117
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New TOS for AI-powered Bing poses legal issues for Microsoft and users

Martech

Potts Weinstein says claiming rights over the human input is much trickier in legal terms than the company’s control over the AI’s outputs. Perhaps they are going to launch a commercial version of their AI-powered services that will charge a fee for business users,” she says. No one yet has any clear answers in AI.” Get MarTech!

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Google launching Technical ad delivery support on AdMob inventory

Search Engine Land

This term refers to one of the defined purposes for processing of data, including users’ personal data, by participants in the Framework that are defined in the Policies or the Specifications for which Vendors declare a Legal Basis in the Global Vendor List and for which the user is not given choice by a CMP. How technical ad delivery works.

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HubSpot earnings stay hot amid reports of sale to Google

Martech

Dig deeper: HubSpot launches new genAI-powered Content Hub The company’s stock price, which fell slightly following Wednesday’s earnings report, bounced back Thursday morning on news of acquisition talks between HubSpot and Alphabet. That’s legal speak for spinning off some of its business units. on sales of $598 million.

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TikTok gives users enhanced data control for Digital Markets Act compliance

Search Engine Land

TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. ” Legal issues. This feature gives users on the platform the option to choose how their data is handled between the platform and third-party apps. ” Why we care.

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