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31 Funding Resources for Black-Owned Businesses

Hubspot

They connect low-income entrepreneurs, entrepreneurs of color, and women to affordable capital, educational resources, coaching, and business networks. Their program includes"friends and family" style funding, weekly coaching, and access to a network of other entrepreneurs of color in their portfolio. Accompany Capital.

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7 Behaviors That Reveal Our Obsession With Technology

Hubspot

hours a day on social networking sites, it should come as no surprise that technology is beginning to change the way we behave. Netflix recently launched a promotion that actually encourages users to celebrate their "binges" with #bingebrag announcement cards. Yes, like birth announcements or "save the dates". 3) Feeling FOMO.

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How to Find the Right Co-Marketing Partner

Hubspot

Can you find partners who launch campaigns with the same strategy and thoughtfulness you do? Chances are, your co-marketing content will be promoted on social media. A few questions to ask yourself: Is the content they’re promoting lovable? but it's not always an easy job. Oftentimes, it's a struggle.

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Social Commerce: What It Is, What It Isn’t and Why You Should Care

ConversionXL

Yep, it’s relatively easy to promote your site (where followers and friends can make a purchase) on social media. Run a Facebook ad to promote one of your products. Experiment to see what works for you, but remember that Facebook is a social network and not everyone is sold on this social commerce concept, yet.

Retail 85
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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy. Congratulations -- you've launched your LinkedIn Ad campaign.

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Everything You Need to Know to Start a Retail Business

Hubspot

Here’s what the Massachusetts Secretary of State website looks like for reference.). Every state’s government website should have a section that reads something like “starting a business”, similar to this one from the Massachusetts government site. File for an Employer Identification Number. Define your positioning.

Retail 75
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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

Before iBeacons, individual sales associates would have to tell each customer about a promotion, leaving room for error. Quansett Nurseries , in Westport, Massachusetts, grows microgreens to sell to restaurants year round. In 2013, Disney launched one of the most impressive IoT use cases with their MyMagicPlus Program.