3 Objection-Handling Lessons from Pandemic Politics
Cerebral Selling
JANUARY 18, 2021
This tactic works because when buyers launch objections, the amygdala, the part of the brain responsible for evoking strong emotional responses, goes on high alert, preparing for a defensive confrontation. From how our children negotiate with us for sugary snacks and puppies, to simply asking someone out on a date.
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