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This day in search marketing history: January 13

Search Engine Land

2020: After several months of being live in the Google mobile results, Google launched the new design on desktop. Bing Predicts Launches AreWeIn.net For NCAA March Madness Basketball Fans. LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings.

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9 Valentine's Day Marketing Campaigns to Inspire You

Hubspot

The tweet included a short and simple video which announced the promotion and showed two Panera employees cheering, as if they were witnessing a proposal. On-demand car service company Uber launched a Romance on Demand campaign in most of the cities where they operate. Love is in the air. Romance On Demand" - Uber.

Campaign 101
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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. This turned into a terrorism scare, resulting in the shut-down of many public transportation lines, bridges, and roads. 2) Tone Deaf Tweets. No big deal, right?

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10 of the Best Public Relations Examples to Inspire Your Next Campaign

Hubspot

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. To promote gender equality and honor the many achievements of women throughout history, Johnnie Walker launched a female version of its whisky on International Women’s Day called Jane Walker.

Campaign 101
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Want to Know a Secret? Your Customers Do.

ConversionXL

Apple employees before a product launch) or a subset of consumers (e.g., In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs.

Customers 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

Apple employees before a product launch) or a subset of consumers (e.g., In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs.

Customers 101
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14 Pro Tips for Running a Successful Business

Hubspot

Others, like construction and transportation, have rates that are lower. No money : Launching and building a business is expensive. Pricing : If your prices are too high and you limit your customer base. And you need to be clear on the 4 Ps: product, price, promotion, and place. Why Businesses Fail.