Hubspot

AUGUST 6, 2010

Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? Having clear tracking for offline marketing like tradeshows is an important way to compare the results of your entire marketing strategy. 5 Ways To Leverage Web Analytics to Become a Better Marketer.

Tradeshows 78

Tradeshows A/B testing Campaign Strategize 78

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline. Of course, the 80/20 principle is not limited to strategic choices. As a result, they were able to grow MRR by 50% in 6 months.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Sales Hacker

APRIL 8, 2021

However, SDRs in the enterprise are more strategic and work 30 to 80 accounts at a time, so a last-touch attribution comes across as biased toward marketing, and SDR commissions get muddy. The reason to reach out, and the bucket you got the lead from, is the driver of how easy or hard it will be to get a meeting.

B2C 119

B2C E-commerce Tradeshows Commission 119

Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. This perception can lead to a devaluation of marketing’s strategic importance and a lack of recognition for its impact on a company’s success. What is the potential value of sales to these customers?

A/B testing 126

A/B testing Tradeshows Finance Cross-sell 126

Hubspot

JULY 20, 2015

Tracking the original source that your leads come from is key in figuring out your most effective promotion channels -- whether it's social media, email marketing, organic search, or something else. As a marketer, to show you've earned a promotion, you need to show your boss that you're hitting your lead generation goals.

Promote 78

Promote Tradeshows Contact Lead generation 78

Sales Hacker

APRIL 21, 2022

Enterprise sales reps need to have business expertise, process management skills, and strategic planning to be able to close the deal. It’s a more strategic, creative sale. Lead generation for the enterprise has changed dramatically over the last ten years. And that’s where segmentation comes into play. Personalization.

Cross-sell 102

Cross-sell Legal Contract Price 102

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Without CTAs, people visiting your blog will have a hard time converting into leads.

Tradeshows 53

Tradeshows Promote Launch Technology 53