What is a MAP Policy and Why It’s Important for Brands (+ FAQs)
TrackStreet
FEBRUARY 16, 2024
Introduction In the world of retail, stores that get the highest sales with the highest profit margins are the ones regarded as successful. However, if a retailer breaches a MAP policy, the manufacturer or brand has the legal right under the Federal Trade Commission’s Antitrust Law to cease doing business with that trade partner.
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