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The B2B case for retention marketing: 7 key tactics

Martech

Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. Top-shelf customer service The same logic applies to problem resolution. When a customer’s issue with a product or service remains unaddressed or is poorly handled, retention efforts will prove ineffective.

B2B 113
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5 Roles Sales Decision Makers are Looking to Fill in 2023 [New Data]

Hubspot

Most Hireable Sales Jobs Right Now 1. Employment of securities, commodities, and financial services sales agents is projected to grow 10% from 2021 to 2031 — faster than the average for all occupations. About 7,500 openings for travel agents are projected each year, on average, over the decade.

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The Ultimate Guide to Platforms and How They Can Benefit Your Business

Hubspot

And this doesn’t even consider any sales, support, HR, or finance tools those businesses are using, too. Traditional businesses follow a linear model of business, where they manufacture products or services and conduct transactions with other businesses or consumers. How Platforms Work.

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Product Differentiation and What it Means for Your Brand

Hubspot

And it increases the likelihood they'll pick your product over a generic or un-differentiated product or service. The resources to create high-quality products or services. Marketing and sales strategies that communicate the benefits and competitive advantage of the product or service. Post-sale support.

Product 67
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Lead Generation for Accounting Firms: The Full Guide

Lead Fuze

We already know that people often contact accountants to get those following services: CPA services. Financial auditing services. Bookkeeping services. These are the most common services offered by all accountants. Visuals: Since you are providing a service, visitors will want to work with people.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona. Test your messaging.

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Which Type of Sales Job Is Right for You?

Hubspot

Industry and career path: Are you interested in working for Software-as-a-Service (SaaS) companies? On the other hand, if you go into manufacturing sales, you’ll probably be responsible for handling deals from start to finish. Sales Engineer. Take the following five points into consideration.