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CRM: The Vital Engine of Your Business

Sales Pop!

As we move into our ever-changing technological future, it becomes clear that CRM has become vital as the virtual engine of an enterprise, the heartbeat of your business. First, such vendors make claims for these platforms that could never be kept, such as “Get more qualified leads” and “increase sales by x%.” It is a dead-end.

CRM 52
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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

398: Rob Gonzalez is the Co-Founder & CMO @ Salsify, empowering brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. And that’s distinct from the X in the cloud pattern that was the first generation. This is the official SaaStr podcast with me, Harry Stebbings.

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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

We have feature X that they don’t.”. A long time ago, toothpaste manufacturers competed on only a few dimensions, like “freshens breath” and “fights cavities.” Scott Brinker maintains the marketing technology landscape project. Your competitor has feature X, you need feature X. They will catch up. Image source ).

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What Is Enterprise OEM Software Licensing?

Sales Hacker

This article was written for technology professionals who would like to learn more about OEM deal strategies and structures. Enterprise original equipment manufacturer (OEM) software is when one software company (the licensor) licenses its software to another software company (the licensee). The licensor enjoys a new revenue stream.

GTM 74
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PODCAST 144: How to Drive Productivity through Operational Excellence with Mark Levinson

Sales Hacker

Enabling productivity with new technology [20:10]. So think of all the functions that are interacting with a buyer or customer all the way from the initial point of their life cycle to the time that they spend with us as a customer. Who is Mark Levinson and what is Bazaarvoice? [1:40]. The role of the CRO [9:31]. Sam’s Corner [30:46].

Product 59
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SaaStr Podcast #348 with Dataiku Chief Customer Officer Kurt Muehmel

SaaStr

Which technology do we start with? Two, there is a technology element to it, as well, where you want to make sure that you are equipping yourself with the technology which is going to allow you to apply some of those more modern techniques without necessarily being a top flight programmer yourself or having one on staff.

Customers 111
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Beyond quadrants: An alternative approach to martech selection

Martech

At a time when most technology marketplaces have hundreds of products — each claiming to be a leader — such a graphic can help simplify creating a shortlist of vendors to explore when you start your evaluation journey. For example, a customer may never know why one vendor got placed at (x, y) and another one at (x1, y1).