Hubspot

MARCH 26, 2015

It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast. Really busy.

Angle 78

Angle Niche Networking Start-ups 78

Outreach

JANUARY 14, 2018

In stroke recovery, as in sales, you’re nothing without your ability to build strong relationships. It turns out, bribing your way to the top of the shower list isn’t allowed in healthcare, so I aimed instead to be everyone’s favorite patient—kind, appreciative, funny, and interested in people’s lives and work. I was very helpless.

Hospitality 76

Hospitality Quota Healthcare Sales 76

Hubspot

DECEMBER 30, 2014

It seems like everyone is trying to be funny in their marketing these days, but why? Humor is a way to sell your brand without outwardly selling something , and consumers certainly don’t want to feel like you’re taking money right out of their pockets. Well, it works. If done appropriately, I think most companies can take part.

Entertainment 78

Entertainment Campaign Up-sell Promote 78

Hubspot

DECEMBER 17, 2020

Product category marketing helps your brand stand out among related items, so your company’s products wind up in the shopping cart — whether real or virtual. Product category marketing helps your brand stand out among related items, so your company’s products wind up in the shopping cart — whether real or virtual.

Product 101

Product Retail Campaign Sports 101

ConversionXL

JUNE 13, 2017

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. sourced from the Scrum Guide.

Clients 112

Clients Meeting Product Campaign 112

ConversionXL

JUNE 19, 2019

Alexa Hubley: “How to Compete in a Saturated Market”. Product market fit: Value hypothesis is validated. Occurs when your business achieves $100k+ in revenue monthly. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90