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Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know

Hubspot

It's hard to believe Gen Z is already old enough to start working. It seems like just yesterday that business experts were writing about how my own generation -- millennials -- was about to completely upend the workforce. Gen Z is falling within a similar cycle of critique as they prepare to enter the workforce.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Education 101
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25 Stats That Prove Why Workplaces Need to Embrace Diversity

Hubspot

If you're aiming to truly embrace your team's unique qualities in 2020, here are 25 stats to know about the state of workplace diversity, how it benefits companies, and where companies are still falling behind. 25 Stats About Diversity in the Workplace. General Stats. The workforce is aging. Diversity in the U.S.

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Episode 22: How Commtrex is Helping Modernize the Rail and Freight Industries

Spiro Technologies

So, Commtrex was started, back in 2017 and in a prior life I was a commodity trader for JP Morgan Bear Stearns on the Coal and Environment markets desk. I mean that, how is that impacting the rail market from your perspective? And by the time you get to 2020, 75% of the workforce would be millennials. Even pre COVID.

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How to Attract, Hire & Build a Diverse Sales Team with Handshake VP, Employer Partnerships Jessica Peluso (Video)

SaaStr

I’m going to go over some actual stats on the next few slides, but overall, I’m really proud of the progress that we’ve made at Handshake and we still have some room to grow. We’re in one of the most competitive hiring markets that has ever happened. Gen Z is here, and most people don’t realize that.

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5 Things Gen Z Will Spend Money On & Why Marketers Need to Care

Hubspot

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Education 101
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34 Millennial Stats That Marketers Need to Know

Hubspot

Before us, we have Gen Xers who didn't own computers until they were in college, and after us, we have Gen Zers, who've been basically playing iPad games since birth. If you're a marketer in almost any industry, you'll need to reach someone at the millennial audience at some point. General Stats and Market Opportunities.