Search Engine Land

DECEMBER 12, 2023

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Advertisers have three main methods of generating leads via Instagram: organic, boosts and ads.

Lead generation 95

Lead generation Campaign Contact Follow-up 95

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. The top of the page is set up to deliberately guide the visitor to the flashing blue dot on the left side.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

SaaStr

SEPTEMBER 23, 2020

As for David, prior to Hashicorp, he held some incredible roles including VP Marketing at Github and Hortonworks, Senior Director of Product Marketing @ VMWare, and then also spent over 5 years at Microsoft. As for David, prior to Hashicorp, he held some incredible roles, including VP of Marketing at Github and Hortonworks.

Product 75

Product Start-ups Up-sell Go To Market 75

Hubspot

JANUARY 19, 2016

In the past few years, Instagram has quickly become the go-to social network. And if you think it's just middle and high schoolers are the ones using the app, think again: Pew Research Center reported in 2015 that 26% of adult internet users use Instagram. 15 Hidden Instagram Hacks & Features. Live in fear no more.

Follow-up 78

Follow-up Start-ups Gaming Networking 78

Heinz Marketing

JULY 16, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Definitely check out : Hyper Growth Marketing Sales Conferences. He’s the VP of Marketing at drift.com. Today is no different.

Pipeline 41

Pipeline Sales B2B Contact 41

Hubspot

APRIL 23, 2019

A method that’s helped brands both large and small achieve up to a 68% conversion rate on social. Removes confusing multi-part conversion paths. Just a simple checkout available directly from the user’s Facebook, Twitter, Instagram, or any other social feed. And one-click purchasing is held up as the ideal ecommerce model.

Conversion 77

Conversion Campaign Launch Price 77