Hubspot

FEBRUARY 20, 2018

But how can you translate that to the complex world of content marketing? The below diagram will help you do just that. The first maps loosely to the stages of a typical marketing funnel: awareness, consideration, and acquisition. Notice how storytelling is such a big part of what we do when we're dating.

Meeting 76

Meeting Promote Start-ups B2B 76

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

Start-ups 101

Start-ups Entertainment Up-sell Meeting 101

Search Engine Land

FEBRUARY 6, 2023

Ultimately, writing long-form content that gets results is a skill, and once you learn, you can leverage it to meet your content marketing goals. Get the daily newsletter search marketers rely on. The ones who write ultra long-form posts (3,000+ words) are 2.5x What is long-form content? Why does it matter? SUBSCRIBE See terms.

UX 98

UX Transportation Trust Engineering 98

Partners in Excellence

SEPTEMBER 28, 2016

It seems Dreamforce has become the magnet for all the sales and marketing automation suppliers to trot out their shiny new toys and releases, enticing us to buy. I have dozens of people reaching out, wanting to introduce me to their latest greatest technologies oriented at helping sales and marketing professionals. Storytelling.

Technology 87

Technology Technology CRM Territory 87

Heinz Marketing

APRIL 23, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Marketers will tell you blogs are a valuable part of content marketing strategy. Blogging in many ways is storytelling and visually appealing storybooks are often the best reading experiences. Make Your Post Visually Digestible . Happy writing!

Click Through Rate 132

Click Through Rate Lead generation Consult Contact 132

ConversionXL

NOVEMBER 10, 2020

Content marketers need a new model that reflects how humans actually work. It’s still a marketer forcing someone to go on a journey that ends in a purchase. Instead of focusing on content for each phase of the traditional funnel, marketers need to create content at three depths: conceptual, strategic, and tactical.

Strategize 139

Strategize Teamwork Education Follow-up 139

ConversionXL

NOVEMBER 9, 2022

Marketers have access to more data than they need. Sunburst diagrams 5. Marketers use data visuals in two ways: Internally. Representing data to stakeholders and team members to understand the market, progress, financials, etc. When designed as sales enablement assets, data visuals can align sales and marketing teams.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110