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Beyond the Pitch: Building Lasting Client Relationships with Pull Strategy in Sales

Iannarino

Pull: Key Strategies in B2B Sales There are two strategies that sales organizations use to win a client's business. An example of a push strategy is when a person sends you an InMail with a pitch about their company and their solution, which is often followed by a link to schedule a meeting.

Pitch 226
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How Your First Meeting Repels Your Prospective Client

Iannarino

The Gist: The way to a second meeting is a valuable first meeting. A lot of legacy practices prevent second meetings. You never get a second chance to make a first impression, which means you have a lot riding on your meeting with a new client. How to Avoid a Second Meeting. Low-Value Conversations.

Meeting 323
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Why Your Pitch Fails

Iannarino

A long time ago, I formulated a rule for prospecting—the Trading Value Rule —that extends far beyond acquiring a meeting with your dream client. Those who do not trade value are doomed to failed pitches and results far below their potential. In fact, it applies to every commitment and every client conversation.

Pitch 276
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Everything Wrong with Prospecting

Iannarino

The Gist: We are increasingly choosing prospecting approaches that harm our professional relationships. The automation that claims to solve the problem of getting meetings causes the exact opposite outcome. We cannot continue to choose prospecting methods that destroy any possibility of a future relationship.

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5 Sales Pitch Examples (and How to Craft Your Own)

Salesforce

As a sales professional, you don’t have to coerce or pressure. That begins with your sales pitch. What you’ll learn: What is a sales pitch? Why are sales pitches important? What are the core elements of a sales pitch? What are the types of sales pitches?

Pitch 109
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One Cause of an Aversion to Prospecting

Iannarino

The Gist: Prospecting isn’t easy, but it’s even harder with a poor strategy. Our only tool in sales is a conversation, making language a primary variable to success. An aversion to prospecting is often caused by horrible approaches to asking for a meeting. The Aversion to Prospecting.

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Everything Wrong with Prospecting

Iannarino

The Gist: We are increasingly choosing prospecting approaches that harm our professional relationships. The automation that claims to solve the problem of getting meetings causes the exact opposite outcome. We cannot continue to choose prospecting methods that destroy any possibility of a future relationship.