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Should Your Business Invest in Technology Now?

Salesforce

They have a different view of normal and how to use your products and services,” said Guive Balooch, global VP of L’Oreal’s technology incubator. Set your teams up for success Want to save money, improve results, and become more productive? The right technology investments can help. How can you gain that kind of support?

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North Star goals for category leaders: Customer lifetime value model

Martech

Today, the marketing technology industry focuses on providing solutions for leading brands to measure and capture greater customer value over the long term. An iterative approach with a minimum viable product (MVP) approach in mind can go a long way.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. And for those who are ready to commit, CTA buttons are strategically placed down the page. Slack started with a minimum viable product.

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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

New product features are built with a variety of methods: Gut feeling (e.g., speaking to customers); Customer requests; Strategically, to attack a market. That makes it more of a ranking enabler than a ranking factor —even more so since machine-learning technologies like BERT help Google understand intent better. Start small.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The Concierge stage is about delivering the product promised in The Pitch, to a few customers with as little technology as possible. The reason you want to start with a small customer base & minimum viable product is so you can work with those customers to create an experience they’re truly excited about.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

VCs are always on the lookout for the next Lyft, so they strategically partner with founders who they believe will provide them with a 10X return. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of ‘exit.’ That means a majority of their investments are write-offs.

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How to create a link building strategy

Search Engine Land

This article examines what makes a “good strategy” and a simple method to map a situation analysis to a strategic framework. Still, it’s a highly significant technology impacting the HR manager’s role. The ultimate goal is to build the reputation of your page, website and content creators. What is a strategy?