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Google Merchant Center: Using product data to boost your retail efforts

Search Engine Land

It offers free analytics on product performance, pricing, demand and more. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status. With these insights, you can make informed decisions for your online retail efforts. Update product listings.

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How product scoring can boost your Shopping campaigns

Search Engine Land

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

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PayPal launching ad network fueled by user purchase data

Search Engine Land

The digital payments giant plans to create an ad network that allows merchants and brands to target PayPal’s roughly 400 million users with personalized promotions and ads based on their transaction histories. John Anderson, previously head of product/payments at Plaid, hired as SVP/GM of PayPal’s consumer group.

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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. Pricing erosion refers to the steady and ongoing drop in the prices of products or services within a particular market or industry. What is Pricing Erosion?

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What is a MAP Policy and Why It’s Important for Brands (+ FAQs)

TrackStreet

Introduction In the world of retail, stores that get the highest sales with the highest profit margins are the ones regarded as successful. One often-used tactic is to set retail prices as low as possible. One often-used tactic is to set retail prices as low as possible.

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How to Implement a Promotional Pricing Strategy the Right Way

Hubspot

Your product or service isn't moving with the oomph you'd like it to. If your business hits a wall like that, particularly if you're in retail or ecommerce, you might just need to generate some quick demand and spur consumer interest. One of the best ways to do that is through a practice known as promotional pricing.

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Indirect sales can boost revenue while minimizing costs to your business – use our guide to find out how

PandaDoc

Key takeaways Indirect sales consists of selling products and services through intermediaries. Indirect sales consist of selling products and services via partner companies, a type of sales collaboration. Resellers will have bought products at wholesale prices and then sold them with a profit margin.

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