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Google Merchant Center: Using product data to boost your retail efforts

Search Engine Land

It offers free analytics on product performance, pricing, demand and more. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status. With these insights, you can make informed decisions for your online retail efforts. Update product listings.

Retail 94
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Despite challenges, retailers find ways to build loyalty and grow wallet share

Salesforce

As current retail trends increasingly show the blurring of digital and physical shopping, retailers are connecting with shoppers in more ways than ever before. The good news is this gives retailers more chances to prove they recognize, understand, and value shoppers. The bad news?

Retail 64
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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 120
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Amazon Prime Big Deal Days sales hold steady for other retailers too

Martech

Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. In the U.S.,

Retail 105
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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 99
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Google updates Merchant Center product data specifications

Search Engine Land

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions.

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