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Top 5 ways to stay up to date on paid search trends

Search Engine Land

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. Doing retail PPC? Check out the Retail Brew newsletter covering all things retail.

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8 Must-Have Ecommerce Tools for Rapid Retail Growth

Sales Pop!

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. All they have to do is click on the item they like in the video.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. The retailer is also exploring the possibility of launching ads on Prime Video. billion in the U.S., as reported by Adobe Analytics data.

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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. Sure, retailers and businesses are fond of using exit-intent overlays, smart notifications, reviews, default options, and product badges. (We’ll If certain segments choose similar colors or styles, the retailer can better plan future product lines.

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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

. “Demand Gen campaigns combine image + video ads in one place and can be used to drive conversions, site visits and actions like sign-up and add-to-cart across YouTube, Discover and Gmail,” Google Ads Liaison Ginny Marvin explained in a thread on X. The ads are served via a new Google product called AdSense for Shopping.

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On Pricing, Discounting, and Value

Partners in Excellence

There are two retailers I’m fascinated with. They discount every once in a while and offer promotions, but mostly both are known for great, though very different value propositions. ” We see outrageous promotions 15, 20, 25%. One is LVMH. They call each of the brands, “houses.” Often, these make sense.

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Consider the range of intent: Shopping ads, local restaurants, barbecue techniques, and local retailers. From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. Yes, Google and Amazon’s search functions are not the same.