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How to map your selling process to the way your B2B customers buy: A case study

Martech

Their company is distinguished by a culture of trust and service, where business is often done on a handshake. Buyers needed to know that Finish Thompson could help them at all stages of making an industrial pump purchase decision, from product design and manufacturing to installation, service and maintenance.

B2B 70
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The Greatest Sales Advantage You’ll Ever Know: Mental Health

Lead Fuze

A company in the Financial Services or Banking industry. The year before I took a trip to Tennessee, I hit my annual quota three months into the year. Dan Fougere, the CEO of Empower MediaMarketing and author of The New Strategic Selling: Sell with Enduring Customer Value. A company in the Financial Services or Banking industry.

Sales 52
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Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media

Hubspot

Social media allows us to promote our events more strategically, listen to and engage with our fans, enhance attendee experience, help measure the event's overall success, and find areas for improvement in the next time you put it on. million views and over 250,000 likes on their promotional video, as of this posting.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

By strategically setting your prices in response to competitors, you can secure some of their customer base and stay ahead in the market. Back to top ) 5 steps to build a competition based pricing strategy Building a successful competition based pricing strategy requires careful consideration and strategic planning.

Price 52
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

This makes it easier for them to cross-sell and upsell products and services. When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. Building an ICP or buyer persona starts with data.

Sell 59