Heinz Marketing

MAY 16, 2022

Why did that bubble up as a topic for you? Alan : It starts with a prospect experience and goes into the wholesale customer experience. So that experience really starts then. But when you become customers, is when everything starts. You recommended we cover customer service, customer success today. Customer experience.

Pipeline 85

Pipeline Referrals X-functional Cross-sell 85

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 119

B2B X-functional Pitch Click Through Rate 119

Salesforce

OCTOBER 26, 2021

They also turned their focus to long-term customer success instead of one-off sales, reinvesting in employee retention to ensure there was no gap in customer relationships. “It We started moving away from tracking net-new activity and thinking about a longer revenue cycle.” sign up now. X 100 = 10% customer churn rate.

X-functional 98

X-functional Sales Growth Contract 98

ConversionXL

JUNE 16, 2015

Here’s another presentation from ConversionXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices ). Is X actually influencing Y, or is it a mere correlation? I was equally honored to building AB testing practices at OfficeDepot.com, a $3.9 Don’t give up. Why do users do what they do?

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

SaaStr

SEPTEMBER 27, 2019

Listen to the start of the episode for a promo code to our upcoming events! What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? I started my career about 10 years ago. And so, yeah, I guess over the last 10 years I’ve worked my way up and around.

Start-ups 51

Start-ups B2B A/B testing Pipeline 51

Hubspot

JUNE 22, 2022

Types of Business Relationships. Customer Relationships. Sound customer relationships are the foundation of any viable, productive business — having direct sway over how your business functions and grows. All your business relationships are important, but the ones you have with your customers are absolutely essential.

Legal 74

Legal Relationship building X-functional Contact 74

Salesforce

JANUARY 31, 2024

How to get a job in tech sales: the fundamentals Types of tech sales jobs Pros and cons of working in tech sales How to get started: best practices and tips What trends drive sales productivity today? As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up.

Networking 59

Networking B2C Cross-sell Negotiate 59