SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? What will emerge to supplement or replace it? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low.

Cold Call 18

Cold Call Trust B2C Go To Market 18

Search Engine Land

FEBRUARY 27, 2024

Who wouldn’t want to automate or streamline or replace inefficiency?! Straight plain, vanilla, top-of-funnel definitions. BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. In the future?

Sports 115

Sports Start-ups B2C Drivers/motivators 115

Sales Hacker

OCTOBER 2, 2020

What’s the difference between sales enablement and Sales Engagement? As sales leaders figure out how to do more with less, 9 out of 10 sales orgs consider a Sales Engagement Platform (SEP) critical to their team’s success. What is a Sales Engagement Platform (SEP)? will remain important pieces of the puzzle.

Objectives and Key Results 132

Objectives and Key Results Cross-sell Sales Technology 132

Heinz Marketing

JUNE 15, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Replacing The Sales Funnel With The Sales Flywheel. Transactional Sales Require a Consultative Sales Approach. Thanks, Caroline Forsey.

B2B 90

B2B Consult Sales Technology 90

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. The traditional marketing/sales funnel (soon to be replaced by Hubspot’s Flywheel Model ) is a fantastic framework to put things into perspective. But it wrongly assumes that people go through the funnel in a straight line.

B2B 131

B2B Process Campaign Contact 131

SaaStr

APRIL 3, 2020

In Today’s Episode We Discuss: * How Anthony made his way into the world of SaaS starting in the sales team at Box and how that led to his entering the world of marketing and creating the customer success category. * How does this compare to the relationship of sales and marketing more traditionally? Loving our podcast content?

Growth 69

Growth Start-ups B2B Campaign 69

SaaStr

APRIL 11, 2019

Building a company is hard enough, but what if there’s no clear market to launch into? That’s the situation Gainsight CEO Nick Mehta and CMO Anthony Kennada found themselves in when they joined the company that would become Gainsight in 2013. Want to see more content like this session? Join us for SaaStr Annual 2020. What do you think?”

Growth 50

Growth Customers Start-ups Product 50

SaaStr

FEBRUARY 21, 2020

How does David think about scaling sales teams? How does one know when is the right time to hire your first sales reps? What have been his lessons on optimizing payback period for sales reps? How should founders think about sales rep compensation? As for David, he started his first company in 1977 aged just 22.

Non-Profits 75

Non-Profits Up-sell Start-ups Product 75

Hubspot

AUGUST 21, 2018

The marketing funnel is no more, my friends. Today, the flywheel — and a subsequent focus on service — have replaced the one-way direction of the funnel. In the world of the marketing funnel, customers were an afterthought. But keeping up with the changes isn’t quite enough. Why Follow Marketing Trends?

Follow-up 101

Follow-up Legal Niche Represent 101